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Main Street America Transformation Strategy Development Workshop

November 6, 2018

We are pleased to announce a visit from Main Street America Vice President Matt Wagner, who will lead us in a Transformation Strategy Development Workshop.
This technical visit is made possible through Downtown’s continuing designation as a Main Street Community in the National Main Street Program


DESCRIPTION:The Transformation Strategy Development Technical Visit is an important service provided to assist existing communities define community-informed and market-driven strategies that can direct and strengthen their revitalization efforts.

The day-long, on-site visit evaluates four main components:

  1. Community Input. There is a pre-visit component involving input gathered from an online survey prior to the workshop will help participants gain a better perspective about the districts’ current conditions and their vision and hopes for the future of the historic commercial district. TAKE SURVEY HERE
  2. Market Information. Important research that can provide insight on existing economic conditions will be conducted to help identify overall market conditions, specific gaps, and key opportunities that can be strengthen the local downtown district’s economic vitality.
  3. Transformation Strategy Development. The team will work with participants to review input from the community and market findings, and discuss and select appropriate strategies and focus for the revitalization efforts for the next 3-5 years.
  4. Alignment. Informed by the strategies selected, the team will determine possible tactics and activities that can best align the work of the program with current strategies and implemented as advocated through the Main Street Four Point Approach®.



November 6, 2018
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Reality on Monroe

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Economic Development Department

115 E. Washington, Ste. 302
Bloomington, Illinois 61701